Role: UX/UI Designer
Tools: Sketch | Invision | Photoshop | Illustrator
Time line: 7 weeks
Plastic pollution is emerging as a significant public concern whose presence is not expected to diminish but instead double over the next 20 years. By measuring the effects of the plastic lifecycle, researchers have concluded that in contributing to greenhouse gas pollution during decomposition, plastic is also a threat to climate change. In order to reduce plastic pollution and climate change, Vancouver has prepared a sustainability plan. The Greenest City 2020 Action Plan (GCAP) aims to prepare Vancouver for the potential impacts of climate change while building a vibrant community, a thriving green economy, and a greener, healthier city.
The non-profit organization re:FILTER was born to empower individuals, organizations, and government to make sustainable choices for themselves and restore the environment. re:FILTER focus on creating educational opportunities through hands-on events and accessible solutions.
For this project, we have to redesign re:FILTER website. The website must to be easy to navigate and very intuitive for users while they are learning more about plastic pollution and its consequences. On this website, users are informed about events they can attend organized by re:FILTER or its partners. Visual identity is also important, becoming a legit and more professional organization in order to get institutions attention.
As a UX/UI Designer, my team and I were in charge of the visual part, as well as the user interface and design part. We conducted a design research based on a GUT Test, the inception sheet and a mood board for inspiration. Then, we create the design system which consist on a style tile and a style guide. Finally, we design the wireframes based on this style.
As a result of the research, re:FILTER wants to focus on more illustration, short blocks of text, a modern sans-serif typeface, clean website, and an optimistic tone. The concept is educating people about how cigarettes and plastic waste harm the world and to look like a professional organization.
For the style, we create a Design System based on our research which is visual, minimal, with modern shapes and professional. The color palette is inspired by nature elements.