Plastic pollution is emerging as a significant public concern whose presence is not expected to diminish but instead double over the next 20 years. By measuring the effects of the plastic lifecycle, researchers have concluded that in contributing to greenhouse gas pollution during decomposition, plastic is also a threat to climate change. In order to reduce plastic pollution and climate change, Vancouver has prepared a sustainability plan. The Greenest City 2020 Action Plan (GCAP) aims to prepare Vancouver for the potential impacts of climate change while building a vibrant community, a thriving green economy, and a greener, healthier city.
The non-profit organization re:FILTER was born to empower individuals, organizations, and government to make sustainable choices for themselves and restore the environment. re:FILTER focus on creating educational opportunities through hands-on events and accessible solutions.
As a Red Academy student and as a part of the UI team, I collaborated with the UX students team and re:FILTER. The goals for this seven-week project were redesigning re:FILTER website. The website had to be easy to navigate and very intuitive for users while they are learning more about plastic pollution and its consequences. On this website, users are informed about events they can attend organized by re:FILTER or its partners. Visual identity is also important, becoming a legit and more professional organization.