el Camino

el Camino is the result of a branding campaign to promote tourism on an area from Spain: el Camino de Santiago which is one of the oldest pilgrimage routes in Europe.

This project five-week project is based on three ways to complete el Camino: relaxing, sports, and pilgrim mood. For this purpose, I designed a website for desktop and mobile, as well as merchandising and some banners for social media.

Hi-fi wireframes for desktop
Some merchandising designed for el Camino

See the full process

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